The inside”R”

When it comes to mortgage or real estate marketing, things can get tricky. Buying a home is such a personal transaction, that the average home-buyer doesn’t want to work with just anyone. They want to go with someone they can trust – someone who they know or who their friend knows. How can you break […]

Email marketing is something you’ve probably heard a lot about, if not tried it yourself. Here’s the big question I’m sure you’ve asked: Is it still effective?    Is Email Marketing Dead? Optin Monster compiled some statistics (pictured below) and compared email marketing to marketing on Facebook and Twitter. They concluded that there are more users

According to Goldman Sachs, the millennial generation is the largest in American history! Although exact dates that define this generation vary, this demographic is generally made up of those born between 1980 and 2000. Many of these are in their prime purchasing years, specifically home-buying years. How can you reach out to this demographic? Here are

Using a Customer Relationship Management application (or a CRM) is very important for your real estate success. CRMs not only help you improve the quality of your referral leads, but they help you use your database to your advantage. Here are five of the top real estate CRMs that we have found, and what they can

When it comes to jobs, the real estate and mortgage market is crowded. For you in this industry, this comes as no surprise. It may be a low barrier-to-entry job (meaning it’s easy to jump in because of the low start-up costs and the ease of getting licensed), but being successful isn’t a given. Turning a lead

Relationships are an important part of being human. Whether it’s a friendship, a business relationship or a romantic relationship, they’re all important to our everyday life. When it comes to having a successful company and a happy career, it’s all about the relationships.   Is Building Client Relationships Really Important ? No matter what industry you

There are so many different ways to market businesses and brands; some marketing efforts are successful, others aren’t. When it comes to real estate, marketing gets a little bit tricky. Personal marketing (marketing yourself as a realtor) takes a lot more effort and attention to detail. If done right, your real estate marketing efforts will help

I want you to think back to when you decided to become a Realtor. Why did you pick that path? Why did you get your real estate license? Why do you put all your blood, sweat and tears into selling homes?  This is an important concept to consider. Remember why you’re a Realtor.   Finding Your

It has stumped business individuals since they started leveraging social media. How can you connect with your audience? Can you really connect on social media? Without the face-to-face interaction, or the individual emails and phone calls, how can you really interact with each person and create a “relationship”? In today’s day and age, there are

You Need Us, And We Need You! Let’s Make 2017 The Best Year Yet! Partnerships in business are a tricky process. You can’t just partner with anyone. You have to partner with someone you can trust, someone who can help you progress. You need a partnership where you can help each other. Sun American Mortgage